You have to love how the regulator did not even try to define what they mean by "annoying". Thus making the whole law completely useless.

In my book, any single pixel of my limited screen real estate that gets dedicated to this useless regulation is annoying. If the EU wants to enforce this, they need to provide a way for me to basically say "Yes, I agree with all tracking cookies for all sites forever", and never see a banner again.

More importantly IMO they are also contacting entities up front to tell them about violations and how to get compliant, the fines we have seen yet seems (again IMO) to be only for particularly nasty cases and/or cases where the entities in question refuses to change.

This means the fines we are seeing is just the top of the iceberg: most changes happens underneath the surface and only trickles up in the form of less annoying websites (or fines) little by little.