Apple’s Anti-Tracking Plans for iPhone

Re:Apple’s Anti-Tracking Plans for iPhone by elefanten on Tuesday December 15, 2020 @10:55AM (#25431382)

Google’s inability to protect its core revenue stream is squarely in the “not my problem” category. In fact, making internet advertising less desirable for businesses sounds like a benefit to me.

So, Apple’s decision is looking even better to me now.

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Re:Apple’s Anti-Tracking Plans for iPhone by halversonmd on Tuesday December 15, 2020 @11:13AM (#25431588)

Google's core revenue stream doesn't rely on IDFA. Many 3rd party advertising companies and apps do rely on IDFA. Apple's move helps Google.

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Re:Apple’s Anti-Tracking Plans for iPhone by bluesign on Tuesday December 15, 2020 @12:28PM (#25432501)

This is not true, any ad network benefits from IDFA, bigger the better.

Removing of IDFA should close the gap between big players like Google, Facebook etc vs others.

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Re:Apple’s Anti-Tracking Plans for iPhone by dialtone on Tuesday December 15, 2020 @01:05PM (#25432973)

I don't do mobile advertising but this is just incorrect... Most of Google's revenue comes from Search and that has nothing to do with IDFA.

Then how would third parties with no access to first party data compete when there's no more third party data would be something I'm curious for you to explain.

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Re:Apple’s Anti-Tracking Plans for iPhone by bluesign on Tuesday December 15, 2020 @01:39PM (#25433390)

Ok first of all I am not saying that third parties without access to first party data will compete with google's search ad business.

I think after removal of IDFA, smaller ad networks will steal some of big players mobile market share. And mobile advertising will not move to search based advertisement as much as you think. Maybe some revenue will shift there, but I think lose on mobile side will be bigger.

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Re:Apple’s Anti-Tracking Plans for iPhone by halversonmd on Tuesday December 15, 2020 @02:13PM (#25433837)

Google's search revenue accounts for around 95% of it's top line revenue.

Google’s ability to protect its core revenue stream is squarely in the “not impacted” category when it comes to Apple's IDFA move.

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Re:Apple’s Anti-Tracking Plans for iPhone by nitrogen on Tuesday December 15, 2020 @11:15AM (#25431607)

Banking fraud is a much bigger deal, and fraud detection works similarly there.

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Re:Apple’s Anti-Tracking Plans for iPhone by malandrew on Tuesday December 15, 2020 @01:10PM (#25433038)

For Google yes, I agree. But for services you pay for directly it is your problem because it raises the cost of that service for you.

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