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A comment on Apple’s Anti-Tracking Plans for iPhone. Parent comment

Re:Apple’s Anti-Tracking Plans for iPhone by bluesign on Tuesday December 15, 2020 @01:39PM (#25433390)
Ok first of all I am not saying that third parties without access to first party data will compete with google's search ad business.

I think after removal of IDFA, smaller ad networks will steal some of big players mobile market share. And mobile advertising will not move to search based advertisement as much as you think. Maybe some revenue will shift there, but I think lose on mobile side will be bigger.

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Re:Apple’s Anti-Tracking Plans for iPhone by halversonmd on Tuesday December 15, 2020 @02:13PM (#25433837)
Google's search revenue accounts for around 95% of it's top line revenue.

Google’s ability to protect its core revenue stream is squarely in the “not impacted” category when it comes to Apple's IDFA move.

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