It's crazy that they can find a bug that would cost Instagram 1M+, yet payouts are in the thousands or maybe tens of thousands if you're super lucky.
I'm curious if it's illegal to sell exploits. Using them is obviously illegal, but is the transfer of knowledge for money illegal? I.e. I'm not allowed to build an M16, but presumably I could by the schematics for one if I wanted (I've never tried, but I can't imagine possession of them is illegal since they make posters of it and what not).
As I stated elsewhere in the thread, I'm not honestly convinced the fallout from a company being breached is that high, which leads to the current pricing for bug bounties. Twitter stock is massively up from when their incident happened in July. We'll see what happens with SolarWinds.
The market clearly doesn't care, and so neither do executives. What needs to happen is a household company gets exploited/hacked/pwned/whatever so hard that their entire business collapses, maybe not entirely but significantly. Then the market will price these breaches very differently.