Since we’re talking about it now, though ... Apple has a decent record building products that meet a reasonable quality bar, even in markets they’re relatively new to. So I think there is a good chance these will end up being regarded as pretty good headphones, worth the asking price for a certain class of consumer. There is also some chance that they will be regarded as overpriced Beats by Dre trash, though I think that window is closing as more positive impressions come in. Outcomes in between those extremes are, obviously, also possible.
Apple’s hardware design and engineering are first rate, and the things they build with speakers in them don’t sound half bad. Personally, I’d be surprised if these weren’t competitive on features alone, and I’ve paid up to around $1000 for (wired) headphones.
So, without a doubt, people will pay for these. And I don’t know what sources that other guy has, but all the early impressions I’ve seen mention much better ANC than the competition
I'm going to take a guess and say that, given the facts, there are reasonable doubts about Apple's offering, compared to other products. Mainly two: noise cancelling is not on par with Bose and Sony, as stated by early reviewers, and the lack of high quality codecs.
Functionality-wise then, they may be overpriced.
And I would be the first to admit that I like the overall design. I'm an Apple user myself. But I'm skeptical that Apple has achieved the technical proficiency to make some reasonably good sounding, wireless, ANC cans, that compete with either Bose or Sony.
I see this more as a luxury product or a status symbol, like Bang & Olufsen.
> Good sound is something some people care about and will pay for.
The people willing to pay +$500 for a pair of headphones would be even more skeptical than me, I presume.