I don't see this happening because those brands undoubtedly have a much larger share of the high-end headphones market, whereas Apple seems to focus more on a smaller niche with even more disposable income. The fact that AirPods max can only be turned off by placing them in the case is such a weird design decision beyond the other absurdities of the product design. Hopefully Sony and others adopt the good ideas (like replaceable ear cups) while staying true to their customers.