Tell marketers/SEO experts that stories will be shown prominently on Google search results, and they'll be selling that stuff as "You must have this!" to their clients.

I imagine Google's search results will look like Instagram's Explore tab soon enough (https://icdn6.digitaltrends.com/image/instagram-stories-expl... ) showing "trending" clips which are mostly video snippets stolen and re-posted to carry ads from the re-poster...