I clicked the learn section after, like what you said, learning nothing from the landing page.

After reading through the learn section, it looks like a clone of facebook or instagram's story feature or whatever that will appear on google search results.

At least from the info they've provided.

I've always disliked those...it's the one thing on facebook that shows the other person who looks at it at when. Something I've always been secretly terrified facebook does with everything.