it's Google one AMPing (heh) Amazon's alexa actions.
You develop content they can shove in their Voice/Phone "AI" Assistants, and they throw some organic search scraps your way.
The end goal of those companies (goog, amz, appl, fb) is to be the new AOL. And the plan is the same as AOL in the 90s: controlling the new browser (the App du jour used to run searchs and scroll mindless content)
I agree that the continued increase of "shiny"-ness of "content" is basically hacking people's attention and it should be drastically clamped down - but still, I don't see the argument for how Google and AMP and the "open web" and competition interact together. What are the relevant consequences and "market forces", whose responsibility is what, etc. Could someone explain it? Thanks!
One reason Google wants the whole web to be "standard" is so they can scrape all information more easily, show users rich content by stealing your website's traffic, and create an internet information silo.
A bit more constructively: Who are the stakeholders here in the "open web"?
> show users rich content by stealing your website's traffic
Agreed. AMP allows ads, so when the users open the site the original site can receive ad revenue. But the snippets Google shows on the search results page likely deprive the original sites from traffic.
However ... it's not like Wikipedia wasn't already "stealing facts".
The quote you see at first is: "Stories meet their widest audience ever."
Given that the widest audience is anyone who wants to search for something, this seems like a massive anti-trust bait.
Also, hard-pass on the continual dumbing down of content to contribute to the phenomenal attention deficit modern social media has introduced.