Why display a link? Hybrid web/native apps are a tried-and-true strategy when you have massive complexity or dynamic content that you don't want to ship with your app. If you use it judiciously and tastefully the "native UI everything" people don't notice and come after you, either.

Fun fact: if you open the Uber app and hit the Food icon/tab, the experience is entirely a web one: it is powered by ubereats.com in a webview.

Not an app developer ;). But this makes sense. Thanks