Sometimes you need to factory reset your lightbulb which is a simple process

Quoted from https://support.gelighting.com/hc/en-us/articles/36001580519...

Bulb Reset Sequence:

We recommend counting with Mississippi (1 Mississippi, 2 Mississippi, 3 Mississippi, etc.).

Start with your bulb off for at least 5 seconds.

    Turn on for 8 seconds 
    Turn off for 2 seconds
    Turn on for 8 seconds
    Turn off for 2 seconds
    Turn on for 8 seconds
    Turn off for 2 seconds
    Turn on for 8 seconds
    Turn off for 2 seconds
    Turn on for 8 seconds
    Turn off for 2 seconds
    Turn on

Bulb will flash on and off 3 times if it has been successfully reset.

TIP: If the factory reset above was unsuccessful, you might have an older version of the C by GE bulb. Please follow the instructions below to reset.