Then the harsh reality is: companies don't care. Yeah, your app might turn out to be a unicorn, but the overwhelming odds are that it won't. And no one cares that you'll tell your other broke friends to avoid the service.

We'd all like to think it to be different, that a company might care about appeasing my broke ass. But as already pointed out, they want the whales. I also wonder, despite the number of years "cloud services" have been around, if companies aren't still trying to figure out a gazillion other things and limiting customer spend might be a bit low on the priority list.