Nice writeup, and congrats on the success with the sale. I especially liked your graphic on the 4 buckets someone can be in when they encounter your sales pitch. Very cleverly presented, and definitely puts into context how little it matters if you happen to pitch someone who isn't interested. The trick is exactly as you write, find out whether they're interested first, and then only move forward if they are. Move on if they aren't! No hard feelings and it has zero bearing on the value or worth of your product or offering.

Unfortunately, too many engineers project their own antisocial allergies onto the general population (myself included) and thus miss out on the greater business success that comes with being both a strong builder and capable seller.

Thanks, yeah that "try to be a bit more markety than you are comfortable with" advice for engineers is probably my biggest takeaway and something I hope people get from the story.

Thanks for the inspiring post!

I have a slightly unrelated question on your product itself. I'm curious how the model of SaaS Pegasus, where the source code is the core product, works?

Is it possible for someone to just duplicate the same source code for multiple sites, for example, or share the code to their friends?