This comparison is not apt.

Simply denying aptitude is not an argument. Also, your initial comment only relies on reference to fringe advertising that (probably) nobody here would want to see.

Here are two arguments:

- news isn't targeted at a particular person (unless you're using your own RSS aggregator, but then you're not (usually) giving anyone else information about what you're aggregating).

- news is generally opt-in, meaning that I choose to read bbc instead of NYTimes

To clarify: My "what's wrong" question meant to show what's wrong with the "what's wrong" question I replied to.

So I agree with your two points. In fact you can easily use interest profiles for serving advertising and news alike, my comparison is apt.