Ask HN: My engineer brother build DIY stuff but he has 0 community

Re:Ask HN: My engineer brother build DIY stuff but he has 0 ... by giantg2 on Sunday December 06, 2020 @01:12PM (#25325306)

He needs someone for marketing. Anything has the potential to have a community around it. The main factor is the quality of the marketing and showmanship.

Also, look at the number and variety of YouTube influencers. I'm sure anyone can find at least one that they think is stupid that others think is great.

[ Parent | on HN ]

Re:Ask HN: My engineer brother build DIY stuff but he has 0 ... by seyz on Sunday December 06, 2020 @01:24PM (#25325375)

Sure! But the idea is not to try to find somebody that does marketing. I'm just wondering what could be the "quick wins" to implement to bootstrap his community

[ Parent | on HN ]

Re:Ask HN: My engineer brother build DIY stuff but he has 0 ... by giantg2 on Sunday December 06, 2020 @02:07PM (#25325752)

Just a youtube channel should be sufficient to start. You could pay to promote them if you want. Without focusing on marketing (which it sounds like he doesn't want to do, nor finding anyone to do it), it isn't likely to take off organically. But you never know.

[ Parent | on HN ]

Re:Ask HN: My engineer brother build DIY stuff but he has 0 ... by seyz on Sunday December 06, 2020 @04:10PM (#25326672)

Thanks for the help!

[ Parent | on HN ]