Re:Microsoft to buy Skype for $7 billion
by gsmaverick on Tuesday May 10, 2011 @09:33AM
(#2532388)
Very few people are going to go through the hassle of installing a new client just to make a phone call if a good solution, which both parties have, already exists.
Re:Microsoft to buy Skype for $7 billion
by JoeAltmaier on Tuesday May 10, 2011 @09:48AM
(#2532439)
Well, they did that for Skype. And if it comes with the platform, that barrier is gone.
But yes, there is market inertia and Skype has it.
Re:Microsoft to buy Skype for $7 billion
by jokermatt999 on Tuesday May 10, 2011 @11:15AM
(#2532739)
Most people I know who use Skype didn't have a video/computer calling solution before Skype. The barrier to installation for a new service that is much lower than switching to a competing service. If they're just getting into that kind of service, the benefits are quite large. Switching to a competing service has much less utility to them, because they already have a solution for the main problem; in this example, calling people. Switching requires losing their old contacts (network effect) as well as learning a new system. To put it in equation:
Installing something like skype for the first time:
Total utility of program - hassle of installing and learning a new program = large benefit
Installing a competitor:
Marginal utility of somewhat better program - previously available contacts on old system - hassle of installing and learning a new program = much less benefit
I think you are overestimating the average computer user. As personal computing and broadband access has risen quickly, so have the class of technophobes.
Also, a product will seldom sell itself. The Skype brand has plenty of intangible value, for instance from their collaboration with Oprah.
So the barrier to switching is pretty low.