Re:Warner Bros. Will Send Entire 2021 Slate to HBO Max and T...
by scott_s on Thursday December 03, 2020 @04:53PM
(#25295690)
I think you're discounting the in-season requirements that the networks had. They would usually require on the order of 23 episodes for a season, and sell advertiser time during those episodes months in advance. Hence the prevalence of "clip shows": we promised the network x episodes, we only really have been able to make x-1 full episodes, so let's create an episode that is mostly clips from other episodes.
You're kind of close. They would fluff the seasons to get the episode count to 100 as soon as possible. 100 episodes was the magic number to qualifying for syndication. Syndication is where the money used to be made on content. Ask Jerry Seinfeild or the cast from Friends. Syndication is no longer the holy grail. You are making your content for the syndication platforms from the beginning now. This has allowed for the freedom to use enough episodes to tell your story correctly, and then getting out of the way. No more bottle episodes.