He's referring to organized crime/racketeering. Your 'not-union' scheme seems like organized crime if you squint a bit and imagine that it would be backed up with violence.

Populist tough-guy shakes down businesses to get back at The Man or some such.

Plus unions in the US have often been infiltrated by organized crime.

This is a not-union, it doesn’t have those elements at all. It has a fancy office, a responsive website that nags you to use the app instead, and blogs about how they implemented the latest FUD and does have open source projects.

It has a Twitter savvy CEO a it’s mission is to make the world a better place.