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Re:Microsoft Acquires Smash.gg by nwsm on Wednesday December 02, 2020 @06:45PM (#25283392)
Same reason behind most tech acquisitions: the users
Re:Microsoft Acquires Smash.gg by marc__1 on Wednesday December 02, 2020 @06:54PM (#25283466)
or the team

here is the series A announcement from 2017, with some interesting VCs participating

https://blog.smash.gg/growing-our-team-at-smash-gg-912f1caaa...