Way past that. "Agile" (i.e. micromanagement) methodologies and tooling are already firmly seated which is basically this same special hell.

I guess we have a generation of technologists that didn't realize when to stop foaming at the mouth at efficiency over humanity or perhaps they were lead here with bags of money and deceit.

I love efficiency and optimisation too (with certain processes), but not at the cost of human happiness. Our current optimizations are ever growingly sacrificing basic happiness for efficiency which is not a tradeoff we should want or agree to.

It's already here in place at my company and many others. PRs, commits, comments and even slack and email activity are being tracked and compared between employees.

How do people react?

Not well. Those that can leave. Those who can't, grin and bear.

It's ravenous.