If it's too expensive for you, you are probably not the target audience ;-)

Edit: This is downvoted, but it's the truth.

Do they really think that a company known for long term support of its cloud services (AWS) contacted and worked with what is a competitor in many fields (Apple) to build a service in which they invested a ton of money, if they didn't think there was a market for it? There is, enterprise build, test and deployment services for companies using AWS.

So I have to repeat, if you think that's expensive, you're not the target audience.