It's not really devoid of meaning if you understand the space. Roughly, Salesforce is about processes and Slack is about communication. Think about handling something like responding to a RFP. Salesforce is good at breaking that down into several pieces of work and assigning them to different people, but the communication and UI sucks. Slack makes communicating across a team easy but lacks the tools to build in formal processes. Combining those will, at least theoretically, end up as a better product.

The text targets key partners, investors and other financial people who needs to be convinced that this is indeed The Best Deal Possible for everyone involved.

Its for managers. It works.