I never go to Amazon to buy monoprice items. I go to monoprice and get guaranteed quality control over the items I will receive. If your products are compelling and your customer support is good I would prefer your own site vs going to Amazon.

I agree 100%, and often use NewEgg and Monoprice for specific needs, but there's a huge swath of stuff where I check Amazon first just because they're always competitively priced and ubiquitous. Recently, there was an appliance accessory I needed that was only available from Amazon. Their position as the first place to buy online is crazy.

While you dont, and I dont either we are not the only customers of Monoprice, and it seems monoprice gets enough sales from Amazon to justify having a store on that

The fact that we do not shop at Amzn for those items do not really change the reality of ecommerce in 2020

I've had to go to amazon several times to buy monoprice products since their website was just broken on multiple different occasions in the last year.