It's worth remembering that the original lockdown models always factored in a certain amount of non compliance, and afterwards the model makers expressed suprise that real levels of non compliance were significantly lower than expected.

Non compliance concerns are often a social group function or a side effect of anxiety. it's normal for humans to identify enemies and other groups to make them feel better.

A spectral enemy that one can blame for the bad things.

I wouldn't be surprised if the UKs behavioural modification experts know and use this too.