This is a tall assumption. People are more complicated than that, and so are their identities. What if you are a pro-life, strongly Catholic black person? I can definitely see the pro-diversity campaigners balking at the "pro-life" component of your identity.

Really? "Most other tech firms" do this?

That doesn't sound like "most companies" in the tech industry actively seeking and hiring minorities. Perhaps they do and articles like these are deceptive?

Apple does "For the past five years, we’ve continued to hire more women and underrepresented minorities every year." https://www.apple.com/diversity/

Facebook does "We’re committed to building a workforce that’s as diverse as the communities we serve" https://www.facebook.com/careers/facebook-life/diversity

I would look up others but I think those three make the point. Companies are actively hiring underrepresented minorities. Yes some people think more effort should be put in but to say it isn't happening is being ignorant of reality.

I was questioning the assertion that it was most companies. Three companies, no statistics showing actual improvement, that doesn't make the point. Thanks for the links. It looks like Google is having trouble achieving this goal, since the article you linked shows the same percentage of minorities year to year. Apple says they have made progress, which is good. The facebook link doesn't have any numbers. Apple says "53% of new hires in the U.S. are from historically underrepresented groups in tech" but it doesn't give a timeframe or provide statistics that show how much of their workforce is minority or how much improvement they have made. I'm not sure that public relations boilerplate actually translates to a commitment to a diverse workforce.

Also I think you mean Trevor Noah and not Noah Trevor.