yes, but this is not the bicycle equivalent of a sports car. to put this bike in car terms, it's like if somebody tried to market a "Michael Shumacher signature edition" of the toyota corolla, and the only difference from the normal model was to swap out the steel body panels for carbon fibre ones.

this isn't a racing bike, it's a boring old commuter made with good quality but completely normal components, a few fancy materials in visible places and a famous cyclist's name attached to it.