Please don't use "the consumer will stop buying it" type arguments, there are so many examples in real life where you can see trash will absolutely be bought (mostly by people that don't know the world could be not trash). It is a bad faith argument.

> bought (mostly by people that don't know the world could be not trash)

These laws prevent package labeling from informing would-be consumers of the (potentially better) products the imitate. People could know that they have alternatives by requiring imitations to be clearly marked as such. A product clearly labeled as "cheese-style Xheis" suggests that "xheis" is an imitation of "cheese".

If they like their knockoff cheese who cares?

People who don't realise its a knockoff. Both the consumer and the producer loses out. This isn't like copyright and patents, trademarks are there for protection of the consumer as much as the producer

The experience of this forum's users trying to buy electronics from amazon suggests this is not the case.

Why have any protections then? Let the invisible hand of the market rule everything.