And yet at my last two startups, when we could literally pick any product on the market - there was tremendous pressure from product, project management, devs, and the business to use JIRA "because it worked just fine at the last place I worked and even if it didn't, at least I'm familiar with it". I'd love to see a killer Jira replacement that people don't say "in spite of how ugly and slow and barely useable it was, I still love Jira".