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Re:Salesforce is in talks to buy Slack by natchy on Wednesday November 25, 2020 @02:05PM (#25212966)
Also, these companies have MASSIVE sales forces (no pun intended). By acquiring a decent enterprise product and throwing teams of sales guys on it they can make a lot of money.

Returns aren’t as good if acquisition is high, like slack will be.

Re:Salesforce is in talks to buy Slack by threeseed on Wednesday November 25, 2020 @02:12PM (#25213032)
Note that Atlassian doesn't have an enterprise sales team.

They are a pretty notable company in startup history since they were the first to be hugely successful at using the self-service model for enterprise sales.

Re:Salesforce is in talks to buy Slack by cyberpunk on Wednesday November 25, 2020 @02:45PM (#25213412)
They do have a partner system however which is widely used, you need a number of staff who are atlassian certified on your staff then you become a <some level> partner, and get a cut of the sales you make.

A lot of small(ish) firms are making reasonable money doing this sort of thing; I'd count them as enterprise sales ;)