It might be interesting to run a dating service that limited signups to an even gender ratio. Or at least didn't let the imbalance grow more than a modest amount. Of course then most men would complain that they can't even sign up. You'd have to be very aggressive about culling idle accounts.
In fact, rather than hard-coding those rate limits (or generating them algorithmically from the gender distribution of accounts) it might be viable to let each user decide on the limit themselves. It may not be a good idea to show users the specific rate limit that another user has chosen, though, as that number might give all sorts of weird signalling about how "desirable" they consider themselves to be.
For the men who were using the apps (and talking about it) in my social circle it doesn't seem like it improved much from this side of the gender divide. YMMV of course.
In any case, if the supermodels can set this spamminess/selectiveness parameter for themselves, they can tune it to a value where they don't get clobbered (unless they like the validation of being clobbered).
I don't understand what you're confused about.
Men swipe on a large proportion of women.
Women swipe on a small proportion of men.
So most women's swipes will be reciprocated, most men's won't be.
Not sure why you can't see how it would work?