It's definitely a ploy. If they wanted to test it with just their employees, they would have put it behind their firewall.
Back in the late 90's and early 00's, I remember discovering a bunch of "internal" AOL sites. Even after posting about them on forums, AOL didn't seem to care much (unless they could be used to steal accounts).
Re:AIM AV
by joelandren on Friday May 06, 2011 @03:16AM
(#2520253)
And would have forgone the splash page.
I wonder if this is some brilliant marketing ploy.