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A comment on My team validates startup ideas using Reddit. Here is how to get started. Parent comment

Re:My team validates startup ideas using Reddit. Here is how... by avian on Monday November 23, 2020 @01:11PM (#25189694)
I've only seen early bird prices for physical products or things like tickets. It makes sense to me where there's inherently a limited supply and over time the available number of items for sale falls and hence price gets higher.

In content I think it's just the opposite. At the start nobody has it and it makes sense that the price is higher. Then as early birds get it they may share it with others and so it gets more and more available.

At least that's my armchair economics thinking. I'm sure the pricing model works for the OP. I just found it interesting.

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Re:My team validates startup ideas using Reddit. Here is how... by detaro on Monday November 23, 2020 @02:21PM (#25190574)
In both cases, a strong motivation is to get people to buy now instead of pushing back to later, both so they don't bounce and to get the viral marketing train going as quickly as possible/while you are still in launch promotions.
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