I learnt about Waze many years ago from non technical folks. Drivers have niche communities of their own too, where stuff like this gets disseminated.

“Waze is better than google maps for directions” for a long time was true. Then google bought it.

If Waze can rise up, so can another. Especially where it’ll save drivers some % on their fuel bills. Even more so in European countries with high fuel duties.

>[..]Then google bought it.[..]

And that will happen to every competitor on that market.

For non-technical people I would say it is much easier. Use another service that offers email, calendar and contacts (Germany is full of them) - done. For storage it's a little more complicated. Other than that, what do regular people use? Search? I've seen just as many use bing or what have you.