All kinds of atrocities have been committed with the full force of the law behind them. It doesn't make them any less of an atrocity.
These people are honestly and in good conscience saying “that is legal, but extremely immoral and my conscience refuses to allow me to participate.”
There is currently a case before the SCOTUS regarding whether adoption agencies can discriminate against gays and lesbians.
Again this is by people who have thought deeply about the issue, and decided that public policies is immoral. They are refusing to support it because they honestly believe it’s immoral.
Can’t the government say “you’re entitled to your beliefs, but you’re not entitled to act on them in the public sphere?”
"Is it moral?" is a complex question in many cases and that's partly why the courts exist - to help transform those moral questions with subjective answers into actionable objective ones.
Discussion of that complexity and those obstacles is not helped by simplistic condemnation of those who don't share your (general "your") point of view either on the political topic itself or the more abstract argument of corporate stance generally.
But it doesn’t answer the question of what to do when a company’s actions in the natural course of business will end up taking a stance even if that stance is the status quo.