Arguably "content creation" is core to every > middle class job now - you have to get people onboard to get things done. Personally I still think writing is more valuable but perhaps the knowledge creation and sharing (_inside_ companies) of tomorrow will be done by making and watching videos.
I very much do not want to be part of that future, but I recognise it a likely possibility.
Arguably, it's the case today to some degree with company meetings/team meetings/etc. typically recorded for people who couldn't attend live. But it's pretty low bandwidth for most purposes to communicate basic facts in the absence of interaction. I for one rarely listen to recordings of meetings I miss and I assume I'm pretty typical. For many purposes I'd much prefer a 1 page email.
It's like all the how-tos on the Internet that don't really have a visual component but are a video anyway.
From experience as the corporation gets larger communicating and communicating-adjacent activities approach 90-95% of the time. The remainder is doing.
I think there's a future where long tail art can be funded on an artisanal level by patrons, and the network will connect consumers to artists that satisfy their interests.
Are you interested in an alternate history Oregon Trail where an alien invasion forces westward migration? Or perhaps a time travelling Jacques Cousteau serial where the protagonist searches for love across the ages?
Somebody will make something weird that satisfies your interests and you will pay them directly. And it'll be better than canned Star Wars spam. It'll be real, and the creator will know you by name.
ML and automation will bring down the cost of content creation dramatically and make it look and feel more compelling than the studio stuff we get today.
...that you know about. :)
Don't go into creating porn with that mindset, it's not a guarantee you'll make significant money. It's still better than creating advertisement though.
0.1 per cent of those on TikTok, or any other sharecropping platform will be able to extend their online persona into something that makes money.
Only a few make a living out of it
And there's a limit on the amount of tik tok like videos that will get attention, once everybody will start making them
TikTok is probably teaching vital skills for their futures.