Nobody is forcing you to buy an iPhone. All of the other examples are in fact increasingly popular things to do.
Sure - we are debating it here. It just doesn’t seem like there is any real argument being made why people are forced to choose Apple.
Or as a democratic country, we can debate the laws and rules in which we would like businesses to follow for the privilege of selling products in the market and so they do not unhealthily, dominate the market.