You can also argue that a recession is a better time than usual to start a company. Your opportunity cost is a little bit less (due to the job market), customers are a looking to save money are, perhaps, more willing to take on risk to reduce expenses, and finally there is more likely to be talent available at a cost you can pay due to layoffs and a slowdown in hiring among established businesses. Anecdotally there are lots of companies which got started in a recession, FedEx + the tech ones written in a sister comment.