You could imagine the division responsible for mobile chip design to be of similar size to a mid-sized company like SpaceX. The optics are the same. You're right Intel is massive - the logistics department at Intel doesn't have any friction with the teams tasked with mobile chip design.

perhaps not in absolute terms, however In the launch industry they are almost as massive if not bigger . spacex also employees 8,000+ people. That is a scale large enough for it to have similar problems of intel size companies.