Cell modem development was always something of an odd fit for Intel - it came in from an acquisition, and due to the complexities of patents and Qualcomm's domination of the modem market they only had one major customer (Apple) who used them primarily as legal leverage. Once that customer went away, it became unsustainable given the high R&D costs combined with questionable demand for discrete modems.
Intel's flirtation with low-end embedded devices makes sense on the basis that they already were using low-power Pentium-derived cores as embedded controllers, so why not offer them as standalone products. I think they clearly underestimated the costs of packaging and support for external customers, as well as the dominance ARM's Cortex-M series would establish.
So they did have some prior experience in that space, but that experience was built on the shoulders of what Digital was doing.
Of course the stumbling block there is that the Cortex-M family (rather than 8051, AVR, and PIC generations before) was already designed around good C/C++ support, and the server->embedded code reuse jump is bigger than the work involved in switching architectures. And, of course, the Cortex-M vendors already had lots of experience producing all the microcontroller variants with the particular peripherals their customers want, which is just as, if not more important than the architecture.
Does that give them modern ARM processors or just the ones of the time?
After bailing on the embedded/microcontroller stuff and then their cell radio products, it makes me wonder if this is the flavor of the month.
Are they on the slope down to become a company more like IBM or HP which are primarily financial engineering enterprises.