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Re:Security Analysis of SMS as a Second Factor of Authentica... by Uhrheber on Tuesday November 10, 2020 @09:54AM (#25046596)
The main reason why companies like SMS 2FA: It costs next to nothing, and it shifts the responsibility to the customer.

Your account got hacked? Not our problem, we have 2FA. Must've been your fault.

Re:Security Analysis of SMS as a Second Factor of Authentica... by jiveturkey on Tuesday November 10, 2020 @11:10AM (#25047532)
the main reason: customers choose it over other options.