mmWave will make a big difference for the likes of stadiums and theaters. Places with huge crowds. A feature of the high frequency is it doesn't travel far which limits cross talk and allows you to pack in more antennas to serve more people.
How often Telecoms will want to deploy it is a different matter. My guess is you'll see it go up most often in places where companies want to optimize customer experiences. Likely as a partnership with the various telcos. For example, I could see the likes of Disney deploying it across disneyworld and disneyland.
Maybe if there was some "cell->wifi" standard that could happen, but I'm somewhat doubtful about the benefits there. You'd also have to be super careful, for the same reason you wouldn't really want to join a random open network.
Whenever there is a bandwidth auction, you'll have the potential of your phones not having access to your new network's bands.
How we've been handling this is that new purchases often go to newer tech. However, there has been some cannibalism of really old bands (For example, taking a 2g band and turning it into a 5g band). That happens per carrier.
Which makes it a little annoying how long they kept making phones that had 4G support but still depended on 3G for calls. Still, it seems like we're on track to get those bands reclaimed at a significantly better pace than 2G.
As someone mentioned in another comment, the best use case for mmWave is places with very high density such as concerts, sports stadiums, etc where current cell networks and wifi seriously struggle. You don't have channel congestion if the waves can't make it through the walls in the venue.
Hopefully some other useful applications will present themselves. Cruise ships, maybe? Airport terminals?
So it basically works outdoors in very busy cities where it's worth it to put an antenna every few hundred feet: Most Americans will never actually benefit from it. It won't work in their houses or anywhere not very dense urban.
Some Verizon stores actually put a mmWave antenna physically inside the showroom so you can see the performance... but it won't work when you step out the door.