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Re:McDonald's is adding plant-based burgers to the menu by kall on Monday November 09, 2020 @02:56PM (#25039139)
I think the Rebel Whopper branding is really spot on. It‘s like the opposite of the McLean problem described in another comment: it‘s not the reasonable choice.
Re:McDonald's is adding plant-based burgers to the menu by geff82 on Monday November 09, 2020 @04:02PM (#25039849)
The Rebel Whopper is a marvel! It is just "the real thing" and brings me the same joy as eating the meat burger. I usually choose the Rebel since they introduced it. We have a McVegan in Germany, too. I like it, but it is not "like the others".