That’s why it’s all rights reserved. If you want to use it to make money you have to ask me. In the scenario you describe is probably say that’s okay, but like I say it’s up to me and only me, at the end of the day.

This of course means it’s not open to the kind of free-form open collaboration that typifies Open Source but if anything this just goes to show how more restrictive licences such as GPL actually promote innovation.