Network effect will still take place with these apps. The average Indian does not know UPI is a framework. I have to explain that any UPI app can connect with any other UPI almost weekly.
My father still thinks that Google Pay can only send money to a QR code with the Google Pay logo on it.
Re:Send Payments in India with WhatsApp
by kumarvvr on Sunday November 08, 2020 @12:19PM
(#25027174)
In my interactions, even vegetable vendors are, on average, aware that any app will work. For them it is all amalgamated into 'mobile payments'. Most of them have kids who setup the thing and generally, there is high trust in the system, mainly because a transaction is either done or not. There is no done on one end and pending on the other.
> In my interactions, even vegetable vendors are, on average, aware that any app will work.
That's impressive. Every vegetable vendor I meet will ask me to use GPay, because that is what they use.
In this case, the UPI system is like a utility. Available to all, robust and incredibly low barriers of entry.