Everyone who has encountered the smell of urine has inhaled some ammonia fumes too.
Okay I'm obviously being hyperbolic, there is still soil bacteria. But cool is not the word I would use to describe such a practice...
Use of ammonia fixed by local wind power should be less objectionable than numerous other common farm "inputs". In particular, injecting nitrogen deep under the surface should result in much less nitrate-saturated runoff to streams and thus, ultimately, algae blooms offshore, than we get with spraying.
That said, the tragic loss of buckwheat from world diets is a direct consequence if it not yielding more in response to fertilizers. That is tragic because it has better protein than any other grain. A buckwheat that produces more when fertilized would be a great gift to the world.
It didn't smell great, but we didn't die.