There's nothing more infuriating to me than automated emails pretending to be friendly, interested, you name it⦠to get your attention and waste your time while obviously not being worth the sender's own time.
If you want to get attention and leave a good first impression, earn it by making your emails undoubtedly specific.
I couldn't help noticing that we both have Software in common, as well as Helping the world be a better place.
Since we have so much in common, surely you'd love to test out my new logs as a service that is like Splunk but without the overhead of words and reasons "
The identity and attept at affinity is only useful if it's genuine.
Dale Carnegie explains where the line is and how to make sure one is on the right side of it.
There's just so much content pushed out by using marketing automation tools that is nicely written, but totally generic. If your otherwise nice email falls into this category, then it might just get ignored.