> Because our energy consumption is ultimately tied to the exponential growth of the economy.

We need to get off this exponential! Any modification of Capitalism is painted as an attack on basic human freedoms so that the rich can go down with the ship, rather than pass it on for the rest of humanity and the world.

How do we change what we optimize for? Because it currently isn't working.

> 10x efficient, it tends to become used more

https://simplicable.com/new/jevons-paradox