https://en.wikipedia.org/wiki/Ammonia_production
Japan is interested in it as fuel, despite the well known drawbacks, because Japan has such limited domestic energy resources.
"Western Australia’s multi-gigawatt green hydrogen giant edges forward"
https://www.pv-tech.org/news/western-australian-renewables-h...
https://www.fastcompany.com/90477609/this-startup-uses-mirro...
Right, so for short-term grid storage and automotive applications.
How about long-term storage, chemical feedstocks, air & sea transport? Those are huge, and batteries aren't a good match. There's still a place for hydrogen, just maybe not where people initially thought it would be.
There are several projects to make smaller hydrogen planes, but I suppose larger planes will always need liquid hydrocarbons. Considering that the very smallest planes will probably be battery-electric, hydrogen may end being squeezed from both ends of the market in the long term.
For long distance sea transport, ammonia is a big competitor.
Fundamentally speaking, hydrogen is not a good fuel. It's hard to handle and not very energy dense (volumetrically). What's good about it, is that we have relatively efficient ways to make it from electricity, and to convert it back to electricity. But it's possible that methods to produce/use other fuels could be almost as efficient over time.
Hydrogen will be very important in the next 3+ decades, but I can see it being made irrelevant again over time, by better batteries at one end, and better ways of making/using hydrocarbon fuels on the other.
Lithium-ion achieves a 80%+ efficiency from energy input to usage via an AC motor, or more if DC is usable. Hydrogen fuel cells only achieve 40-60% efficiency, and that’s just one step (converting it back from storage to electric energy, not even the motor itself). No matter how much is being invested, this can’t just be wished away and effects how expensive something is per kWh.
On top of that, there’s a massive Li-ion R&D and production train already under way that will be hard if not impossible to catch up with.
In short, right now it looks like this will only be useful for a few edge cases that battery electric can’t feasibly support.