I agree with this point of view. I often get tired of the relentlessly competitive society that is continually pushed upon us.

The reality is, there are endevours out there which are not predicated on dehumanising zero-sum transactions. For example, non-profits (e.g. Mozilla, Free Software Foundation) and the education sector. Even just receiving education (e.g. part-time post-graduate degrees) can also add a nice flavour and richness to a life otherwise occupied in the rat race.