If you remember the pro-nuclear argument at that time, hold on, it was "electricity from nuclear energy will be so cheap, it will be useless to install a meter in privates homes".
That was simply a statement from the head of the AEC at a meeting with science writers along with a lot of other bold statements about the future:
>...It is not too much to expect that our children will enjoy in their homes electrical energy too cheap to meter, will know of great periodic regional famines in the world only as matters of history, will travel effortlessly over the seas and under them and through the air with a minimum of danger and at great speeds, and will experience a lifespan far longer than ours, as disease yields and man comes to understand what causes him to age.
>...A later survey found dozens of statements from the period that suggested it was widely believed that nuclear energy would be more expensive than coal, at least in the foreseeable future.[6] James Ramey, who would later become the AEC Commissioner, noted: "Nobody took Strauss' statement very seriously
Our daily routines are so synchronized that we see these massives peaks everywhere. Not only in energy consumption but also in road use (congestion), commuting services (packed subway cars) or in super markets (low fraction of total available checkouts needed during most times of the day because their number was dimensioned for peak times). I'm sure you can find other examples if you think about it.
Flattening the demand over time by allowing to spread out daily routines (by not requiring or forbidding certain opening hours or office hours for example) so our infrastructure would not need to be dimensioned for these outsized peaks would be addressing the actual underlying issue. Building nuclear plants and more streets might be an easier task as the other would require personal and societal change ... and people are creatures of habit (which is something we should never underestimate).